Smart publishers evaluate all of the available software options. They don't look at just one or two solutions.
They gather information on all of the available publishing specific software solutions.
They look at best of breed solutions.
And they evaluate hiring programmers to build a custom solution for their needs.
When Random House looked for a rights management solution they talked to all of the vendors. They looked at the PC based Bradbury Phillips Rights 2000 product and they looked at the costs of building their own solution, using SAP. They choose SAP, which their company already used.
Another large publisher followed the same evaluation process and selected the Bradbury Phillips Rights 2000 product.
Both publishers evaluated all of the options available to them and made a decision based on their business requirements.
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