eBooks 102

Following up on my last post where I suggested that publishers signup with DARs, digital asset resellers;

1. Each DAR specializes in a specific area of the market. NetLibrary does best with professional books accessed by university students. Ingenta excels at the marketing of journal articles. Sony eBook is great for works of fiction. So target your efforts at the DARs that excel at handling your type of book.

2. How much can you expect to earn? At the time this article is being written a small publisher with sales of about $5M in New York gets 3% of their sales from digital resellers.

3. To faciliate the tracking of digital sales one should assign a new ISBN to your digital products. Some authorities recommend a seperate ISBN for each digitsal format, but for most publishers a single new ISBN for all digital formats (Sony eBook, Mobipocket, Adobe Digital Book) of the entire book is sufficient for sales analysis purposes.