Once you are using POD to monetize your back list and are providing digital files to DARs (Digital Asset Resellers) its time to create new products from existing intellectual property, as that is where you will maximize income.
In this area publishers are using many strategies.,
1. Some such as Harlequin are selling eBooks by subscription. Readers get access to books before their published release.
2. O'Reilly is selling whole book PDFs along with short article based PDFs.
3. Random House is experimenting with the sale of individual chapters.
The key for success is to define digital products that will maximize revenue for your products. What works for one publisher may not work for another due to differences in content, the size of their back list and the number of new titles they produce each year.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment